Louis Vuitton Sues Live! Casino Maryland and Cordish Companies Over Alleged Trademark Infringement Campaign
Click here to read the complaint.
The complaint, filed June 1 in the U.S. District Court for the District of Maryland, claims Live! Casino launched a promotional campaign in April 2026 called “The Art of Luxury,” which featured handbags, backpacks, tote bags, and toiletry bags bearing designs that Louis Vuitton alleges closely mimicked its iconic monogram pattern.
According to the lawsuit, the products replaced the luxury brand’s famous “LV” logo with the word “Live!” while retaining other signature design elements.
Louis Vuitton alleges the items were distributed and promoted at Live! Casino locations, including the Hanover property, through customer reward programs and promotional events intended to attract casino patrons. The company claims customers were not informed that the products were not genuine Louis Vuitton merchandise and that no affiliation existed between Louis Vuitton and Live! Casino.
According to the lawsuit, Louis Vuitton sent a cease-and-desist letter to the casino in April 2026 after learning of the promotion. The company alleges that while Live! Casino later indicated it would stop distributing the products, it subsequently launched a second campaign in May 2026 titled “Endless Elegance,” featuring drawings and giveaways involving what Louis Vuitton describes as purportedly authentic Louis Vuitton products.
The lawsuit contends that both campaigns were designed to create the impression of a connection, sponsorship, or affiliation between Louis Vuitton and Live! Casino, allegations the luxury brand says have damaged its reputation and goodwill.
Louis Vuitton is seeking injunctive relief, monetary damages, destruction of allegedly infringing materials, corrective advertising, attorneys’ fees, and other remedies permitted under federal trademark law. The company has also requested a jury trial.
As of the filing of the complaint, the court has not ruled on the allegations, and no findings of liability have been made. The lawsuit represents Louis Vuitton’s allegations against the defendants, which will have an opportunity to respond through the legal process.
***The filing of a lawsuit is not indicative of guilt or wrong doing on the part of any of the parties involved.***
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