Louis Vuitton Sues Live! Casino Maryland and Cordish Companies Over Alleged Trademark Infringement Campaign
Luxury fashion house Louis Vuitton has filed a federal lawsuit against PPE Casino Resorts Maryland, LLC, doing business as Live! Casino & Hotel, and The Cordish Companies, alleging trademark counterfeiting, trademark infringement, false association, trademark dilution, and unfair competition. Click here to read the complaint. The complaint, filed June 1 in the U.S. District Court for the District of Maryland, claims Live! Casino launched a promotional campaign in April 2026 called “The Art of Luxury,” which featured handbags, backpacks, tote bags, and toiletry bags bearing designs that Louis Vuitton alleges closely mimicked its iconic monogram pattern. According to the lawsuit, the products replaced the luxury brand’s famous “LV” logo with the word “Live!” while retaining other signature design elements. Louis Vuitton alleges the items were distributed and promoted at Live! Casino locations, including the Hanover property, through customer reward programs and prom...
